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Improved Search Results on Google and other search engines within 60 days 

Project : Elysium CBD Topicals

 

Target Country

USA

Facts

The store was recently (Dec. 2022) migrated to Shopify

 

 Elysium CBD Topicals SEO Case Study: 

In this cutthroat market and industry, Elysium CBD Topicals encountered both a difficulty and an opportunity, and they discovered themselves in a special position to benefit from market trends. As they changed their focus to become the top CBD Products Company with a wider range of products, they needed the means to interact with customers and share their new direction with those who required the best products to relieve their pain. With the help of a team Bluetech SEO Experts were able to increase organic traffic and create a successful local SEO strategy. 

 

 

 

The Business Challenge:
Every business wants to be at the top of this competitive market, but doing so requires a variety of tasks, and as we all know, a strong online presence is crucial for every company nowadays. In order to respond to opportunities and demand in the market, the company switched its attention to its CBD Products business without any prior notice and with limited time to take action. Elysium teams up with Bluetech IT Services' digital marketing team to improve the company's organic search profile for the top CBD Products, knowing that search engines are the first and most crucial step in this process.
 

The Solutions that we provided to Elysium CBD Topicals:

Increased inbound links:

Created strategic internal backlinks in 60 days from highly authoritative pages to increase page authority and domain authority.

Getting quality backlinks from high-authority websites naturally results in a ranking surge, increased referral traffic, a whole set of new audiences, and most of all a sales boost!

Improved Traffic and Organic Visibility: 
The website had one page indexed when we started working, now we have improved ranking as well.
We can see that 20 Pages of our websites are indexed by Google which means it will increase our visibility on Google SERP. Image below,

 

Keywords Ranking Improvement
Ranked four competitive keywords in just 2 months. 

Keywords : Satsuma Mango Moisturize

Ranking position: 4th

Keywords : Elysium Sticks 

Ranking position: 5th

 

Keywords : Elysium CBD

Ranking position: 3rd

Keywords : Elysium All-Natural Lip Balm

Ranking position: 3rd

Domain Authority and Page Authority Improved 
Domain Authority is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results.
We have also improved our Domain Authority.

 

Before

After

Cannibalization Improved 

No Cannibalization Error : Keyword cannibalization is an SEO issue that occurs when multiple pages on a site compete with each other for the same Google rankings. Cannibalization can affect our Google page ranking because when we have cannibalization errors on our website, then a search engine like Google can't discern which content to rank higher. This means that sometimes it will give a higher ranking to the web page you don't mean to prioritize.


Google Search Console & Google Analytics Improved  
Google Analytics performance report shows improvement of website users, session, engagement session of users etc. 
Our input helps improve Google Search for websites. See below the search result,

175% Total Clicks
640% Total Impressions
220% Average CTR
 

Google Search Console The Google Search Console performance report, the graph shows the improvement of Clicks, impressions and Average Click-through Rate.
33% Total Clicks
8% Total Impressions
4.4% Average CTR

Keywords Ranking improved by 25% within 60 Days 

Challenges
  • Improve online presence
  • On-page optimization.
  • SEO Audit for Improvement performance in the Google Search engine.
  • Poor website structure and organization.
Strategy
  • Find Keywords for a website.
  • Adding keywords to attract the right type of audience.
Results
  • After 2 months 25% of the keywords were on the first search result, and 50% appeared on the 2nd page of the search result.
  • 150% traffic increase within the first 2 months.