The Home Label
Email Marketing Automation, UX Enhancements & Mobile Speed Optimization
At Bluetech IT Services, we have an opportunity to serve The Home Label, a New Zealand-based lifestyle and home décor brand, to improve their Shopify store performance, user experience, and customer retention through a combination of email marketing automation, app integration, and mobile optimization.
Project Overview
Bluetech IT Services collaborated with The Home Label, a New Zealand-based Shopify store, to enhance its performance and customer engagement. Our work focused on Shopify email marketing automation, POWR app integration, user subscription flow setup, and mobile speed optimization—resulting in better conversions, faster load times, and a more streamlined customer experience.
Visit Live WebsiteAbout The Home Label
The Home Label is a lifestyle and home décor brand based in New Zealand, offering a curated collection of elegant, modern, and timeless pieces. With a strong focus on quality and aesthetics, the brand delivers beautifully designed products that elevate everyday living.
What We Delivered
✅ Mailchimp Workflow Setup
We implemented a custom Mailchimp workflow tailored for The Home Label's audience. From welcome series and cart abandonment emails to post-purchase follow-ups, we built automated email flows to boost engagement, increase repeat purchases, and improve overall email marketing ROI.
✅ POWR App Integration
To enhance the store’s functionality, we integrated POWR Apps with the Shopify store, enabling The Home Label to add dynamic features such as customizable forms, popups, and reviews — all designed to improve conversions and drive user interaction.
✅ User Subscription Flow Setup
We revamped the user subscription process to create a seamless and engaging flow. Our goal was to simplify the opt-in experience and increase subscriber count, making it easier for visitors to join the brand’s newsletter and exclusive updates list.
✅ Layout Improvement & Mobile Speed Optimization
We refined the website’s layout for a cleaner, more modern look, especially on mobile devices. By optimizing images, improving structure, and reducing unnecessary scripts, we significantly improved mobile loading speed, delivering a smoother browsing experience and better Core Web Vitals scores.
Results at a Glance
Improved email open & click rates through targeted Mailchimp flows
Enhanced mobile site performance and user satisfaction
Increased subscriber sign-ups with a frictionless opt-in flow
Boosted overall conversion rate with better layout and interactive elements
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