The Home Label

Email Marketing Automation, UX Enhancements & Mobile Speed Optimization

At Bluetech IT Services, we have an opportunity to serve The Home Label, a New Zealand-based lifestyle and home décor brand, to improve their Shopify store performance, user experience, and customer retention through a combination of email marketing automation, app integration, and mobile optimization.

Project Overview

Bluetech IT Services collaborated with The Home Label, a New Zealand-based Shopify store, to enhance its performance and customer engagement. Our work focused on Shopify email marketing automation, POWR app integration, user subscription flow setup, and mobile speed optimization—resulting in better conversions, faster load times, and a more streamlined customer experience.

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About The Home Label

The Home Label is a lifestyle and home décor brand based in New Zealand, offering a curated collection of elegant, modern, and timeless pieces. With a strong focus on quality and aesthetics, the brand delivers beautifully designed products that elevate everyday living.

What We Delivered

Mailchimp Workflow Setup

We implemented a custom Mailchimp workflow tailored for The Home Label's audience. From welcome series and cart abandonment emails to post-purchase follow-ups, we built automated email flows to boost engagement, increase repeat purchases, and improve overall email marketing ROI.

POWR App Integration

To enhance the store’s functionality, we integrated POWR Apps with the Shopify store, enabling The Home Label to add dynamic features such as customizable forms, popups, and reviews — all designed to improve conversions and drive user interaction.

User Subscription Flow Setup

We revamped the user subscription process to create a seamless and engaging flow. Our goal was to simplify the opt-in experience and increase subscriber count, making it easier for visitors to join the brand’s newsletter and exclusive updates list.

Layout Improvement & Mobile Speed Optimization

We refined the website’s layout for a cleaner, more modern look, especially on mobile devices. By optimizing images, improving structure, and reducing unnecessary scripts, we significantly improved mobile loading speed, delivering a smoother browsing experience and better Core Web Vitals scores.

Results at a Glance

Improved email open & click rates through targeted Mailchimp flows

Enhanced mobile site performance and user satisfaction

Increased subscriber sign-ups with a frictionless opt-in flow

Boosted overall conversion rate with better layout and interactive elements

Looking to optimize your Shopify store just like The Home Label?

Contact Bluetech IT Services to supercharge your eCommerce performance today!

Connect With Us

Laurie McMullan

07:15 20 Jul 18

Very quick, responsive and helpful. good at solving problems, particularly technical!

dalia malouf

03:54 14 Jun 18

Excellent service. They reply right away, helped with all my questions and very reasonably priced.

Dimitri Bandinelli

01:18 29 May 18

Excellent service in coding my Shopify store. Reliable and fast. Will definitely use them again.

Colette Smith

11:42 15 Mar 18

Excellent Migration Services to Shopify Ecommerce. Plan to use again for another site. Many Thanks Sid and Co.

Anuj Kumar Singh

11:11 19 Jan 18

One of the best shopify development company in Indore India. Friendly work atmosphere, flexible timing, experienced and supportive staff. Always ready to help and support. I really enjoyed and learnt a lot of new things at Bluetech. Thanks Sudhir Sir for giving me the opportunity to work with. Thanks,