SEO Case Study: Boosting Bathroom Fittings Rankings in Canada with French Keywords

Project: Voda.ca
Target country: Canada
Facts: Ranking French keywords in Canada was challenging
Industry: Bathroom fittings

Bathroom Fittings SEO Growth

Expanding organic visibility in a competitive market can be challenging, especially when targeting French-language search terms in Canada. This SEO case study highlights how Bluetech IT Services helped a bathroom fittings brand improve its Google rankings for French keywords in Canada, increase organic search visibility, attract more relevant users, and strengthen its presence among French-speaking customers looking for bathroom products online.

Top Keyword Rankings on Google Search

  • Ranking: 1st position
  • Ranking: 1st position
  • Ranking: 1st position
  • Ranking: 3rd position

Google Analytics

Google Analytics performance report shows improvement in website users, session, Event Count of users etc. Our input helps improve Google Search for websites. See below the search results.

Traffic Acquisition

Traffic Acquisition

  • Sessions increased by 148.01% (from 829 to 2,056)
  • Engaged sessions rose 181.59% (from 592 to 1,667)
  • Engagement rate improved 13.54% (from 71.41% to 81.08%)
  • Average engagement time per session increased 57.77%
  • Events per session grew 20.02%
  • Key events increased 189.7%
  • Total revenue surged 56.85% (from $2,486.67 to $3,900.27)
User acquisition

User acquisition

  • Total users: ↑ 68.82% (from 619 to 1,045)
  • New users: ↑ 55.25% (from 619 to 961)
  • Returning users: ↑ 215.66% (from 83 to 262)
  • Average engagement time per active user: ↑ 142.66% (from 1s to 3s)
  • Engaged sessions per active      user: ↑ 51.25% (from 0.95 to 1.44)
  • Event count: ↑ 152.97% (from 5,679 to 14,366)
  • Key events: ↑ 165.85% (from 489 to 1,300)
  • User key event rate: ↑ 21.4% (from 54.12% to 65.7%)
Demographic details: Country

Demographic details: Country

  • Active users: ↑ 74.04% (from 4,993 to 8,690)
  • New users: ↑ 65.73% (from 4,993 to 8,275)
  • Engaged sessions: ↑ 120.01% (from 4,203 to 9,247)
  • Engagement rate: ↑ 15.7% (from 63.52% to 73.49%)
  • Engaged sessions per active user: ↑ 26.41% (from 0.84 to 1.06)
  • Average engagement time per active user: ↑ 79.45% (from 0s to 1s)
  • Event count: ↑ 107.11% (from 44,089 to 91,313)
  • Key events: ↑ 153.62% (from 3,303 to 8,377)
  • User key event rate: ↑ 41.17% (from 42.2% to 59.57%)
  • Total revenue:↑ 309% (from $5,432.51 to $22,219.09)

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Conclusion

Through our partnership with SALLE DE BAIN VODA, we've made significant strides in boosting their online presence. By improving organic traffic, securing top rankings for key bathroom product search terms, and achieving higher visibility for additional relevant keywords, we’ve helped the brand overcome the competitive challenges of the Canadian market. These milestones reflect real growth—resulting in increased brand awareness, stronger user engagement, and improved conversion rates. As we continue to fine-tune our SEO strategy, we’re confident that SALLE DE BAIN VODA will build on this success and solidify its position as a leading brand in the bathroom products industry.

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