Google Ads Case Study: Driving Ecommerce Revenue with Google Search & Shopping Ads
About the Client
Julz Beads is a UK-based ecommerce store offering beads and craft-related products to customers looking for materials for jewelry making and creative projects.
The goal was to strengthen the store's presence on Google, attract relevant shoppers, and generate measurable ecommerce sales through paid search and product advertising.
Results at a Glancezv
2.52x
Overall ROAS
£3,408.07
Attributed Revenue
£1,354.78
Advertising Spend
156,032
Impressions
6,280
Interactions / Clicks
The Challenge
Julz Beads wanted to improve the performance of its Google Ads campaigns and generate more qualified traffic and purchases from its ecommerce store.
The strategy focused on two key Google Ads campaign types:
- Google Search Ads to reach customers actively searching for relevant products and categories.
- Google Shopping Ads to showcase products directly in Google's shopping results and connect with high-intent shoppers.
The primary objective was to generate purchases and revenue while maintaining an efficient return on advertising spend.
Our Google Ads Strategy
Bluetech IT Services managed and continuously optimized the Google Ads campaigns with a focus on relevant visibility, qualified traffic, purchase conversions, and revenue performance.
Google Search Ads Management
The Search campaign focused on capturing active search demand and connecting Julz Beads with users demonstrating relevant purchase intent.
During the approximately 10-week campaign period, the Search campaign generated:
- 🟢 115,156 impressions
- 🟢 5,780 interactions
- 🟢 5.02% interaction rate
- 🟢 130.33 purchase conversions
- 🟢 £2,594.91 attributed revenue
- 🟢 2.31x ROAS
- 🟢 £1,122.00 advertising spend
- 🟢 90.1% optimization score
Search Ads became the primary driver of campaign volume, delivering the majority of impressions, interactions, and attributed revenue.
Google Shopping Ads Management
Shopping Ads were used to promote Julz Beads products directly to shoppers searching for relevant products on Google. Despite receiving a smaller portion of the overall advertising budget, the Shopping campaign delivered particularly strong efficiency.
During the same period, it generated:
- 🟢 40,876 impressions
- 🟢 500 clicks/interactions
- 🟢 1.22% interaction rate
- 🟢 28.93 purchase conversions
- 🟢 £813.16 attributed revenue
- 🟢 3.49x ROAS
- 🟢 £232.78 advertising spend
- 🟢 87.5% optimization score
The 3.49x ROAS made Shopping Ads the strongest-performing campaign by return on advertising spend, demonstrating strong potential for further product-focused advertising.
Combined Google Ads Performance
Together, the Search and Shopping campaigns generated £3,408.07 in attributed revenue from £1,354.78 in advertising spend, resulting in an overall 2.52x ROAS.
- 🟢 Impressions: 115,156 | 40,876 | 156,032
- 🟢 Interactions / Clicks: 5,780 | 500 | 6,280
- 🟢 Advertising Spend: £1,122.00 | £232.78 | £1,354.78
- 🟢 Attributed Revenue: £2,594.91 | £813.16 | £3,408.07
- 🟢 ROAS: 2.31x | 3.49x | 2.52x
- 🟢 Purchase Conversions: 130.33 | 28.93 | 159.26
- 🟢 Optimization Score: 90.1% | 87.5% | —
Key Campaign Insights
Search Ads Drove Scale
Google Search Ads generated more than 115K impressions and 5,700 interactions, making it the primary campaign for driving traffic, purchase conversions, and revenue volume.
Shopping Ads Delivered Higher Efficiency
Shopping generated 3.49x ROAS, significantly higher than the Search campaign's 2.31x ROAS. This was achieved with only £232.78 in advertising spend, highlighting an opportunity to further evaluate and scale high-performing product advertising.
Both Campaigns Maintained Strong Optimization Scores
The campaigns maintained optimization scores of 90.1% for Search and 87.5% for Shopping, supporting a well-maintained and actively optimized Google Ads account.
Positive Return Across the Campaigns
Combined advertising spend of £1,354.78 generated £3,408.07 in attributed revenue, resulting in a 2.52x overall ROAS during the reporting period.
The Outcome
In approximately 10 weeks, Bluetech IT Services established a strong Google Ads performance foundation for Julz Beads.
The campaigns delivered:
- 🟢 £3,408.07 in attributed ecommerce revenue
- 🟢 £1,354.78 in advertising spend
- 🟢 2.52x overall ROAS
- 🟢 156,032 impressions
- 🟢 6,280 interactions/clicks
- 🟢 159.26 reported purchase conversions
- 🟢 90.1% Search optimization score
- 🟢 87.5% Shopping optimization score
The results demonstrate the value of combining Google Search Ads and Google Shopping Ads to capture different types of purchase intent and generate measurable ecommerce results.
Most notably, the 3.49x ROAS from Shopping Ads showed strong potential for product-focused campaigns, while Search Ads provided greater scale and revenue volume.
What's Next?
With both campaign types generating a positive return on advertising spend, the next phase can focus on scaling proven opportunities while continuing to monitor conversion quality and revenue efficiency.
Potential areas for continued optimization include:
- Scaling high-performing Shopping products and product groups
- Refining Search campaign targeting
Identifying additional high-value search opportunities - Improving budget allocation based on campaign performance
- Continuing conversion and revenue tracking
- Testing new opportunities to increase ecommerce sales
The objective is to build on the existing performance foundation while maintaining a strong balance between traffic, conversions, revenue, and advertising efficiency.
Looking to Improve Your Google Ads Performance?
Bluetech IT Services helps ecommerce businesses manage and optimize Google Ads campaigns with a focus on qualified traffic, conversions, revenue, and measurable advertising performance.
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