How to Get Meta Pixel Access in Meta Business Manager (Step-by-Step Guide)
If you are running ads on Facebook and Instagram, tracking conversions and user behavior is essential for campaign success. This is where the Meta Pixel plays a critical role.
Meta Pixel allows businesses to monitor how visitors interact with their website after clicking an ad. It helps track actions such as page views, product views, purchases, and form submissions.
However, when working with marketing agencies, developers, or ad managers, you may need to grant access to your Meta Pixel so they can track performance and optimize advertising campaigns.
In this guide, we’ll explain what Meta Pixel access is, why it matters, and how to grant or request access step-by-step using Meta Business Manager.
What Is Meta Pixel?
Meta Pixel is a small piece of tracking code installed on a website to measure visitor actions. It helps advertisers understand how users interact with their website after seeing or clicking an ad.
With Meta Pixel, businesses can track important actions like:
- Page views
- Product views
- Add to cart
- Checkout initiation
- Purchases
- Leads and form submissions
These insights allow businesses to optimize their ads and improve conversions.
Why Businesses Need Meta Pixel Access
Many companies collaborate with agencies or marketing teams to manage their ads. In such cases, granting Pixel access becomes necessary.
Here are the most common reasons for sharing access.
1. Running Facebook and Instagram Ads
Marketing agencies need Pixel access to track campaign results and optimize ads.
2. Conversion Tracking
Pixel access allows teams to measure key conversions such as purchases, leads, or signups.
3. Remarketing Campaigns
Pixel data helps create custom audiences of users who previously visited your website.
4. Website Event Tracking
Developers often require Pixel access to configure tracking events correctly.
Requirements Before Granting Meta Pixel Access
Before sharing Pixel access, make sure the following are ready:
- A Meta Business Manager account
- A Pixel already created
- The person requesting access is added to your Business Manager
- The Pixel is connected to your website
If these requirements are met, you can proceed with assigning access.
Step-by-Step Guide to Grant Meta Pixel Access
Follow the steps below to share access to your Meta Pixel.
Step 1: Log in to Meta Business Manager
Go to Meta Business Manager and log in to your account.
This platform allows you to manage:
- Ad accounts
- Facebook Pages
- Pixels
- Team members and partners
Step 2: Open Business Settings
After logging in:
- Click the Settings icon at the bottom left.
- Select Business Settings.
This area allows you to manage permissions and assets.
Step 3: Navigate to Data Sources
In the left menu:
- Click Data Sources
- Select Pixels
You will see a list of all Pixels connected to your business account.
Step 4: Select the Pixel
Choose the Pixel you want to share access to.
This section displays:
- Pixel ID
- Connected domains
- Event activity
- Assigned users
Step 5: Assign People
Click on Assign People or Add People.
This option allows you to grant access to team members or partners.
Step 6: Enter the User Email
Add the email address of the person who needs Pixel access.
Example:
Enter this email: your-email@example.com
Make sure the person has already been added to your Business Manager team.
Step 7: Choose Permission Level
Next, select the permissions you want to grant.
Common permission options include:
View Performance
Allows users to see Pixel activity and performance data.
Manage Pixel
Allows users to:
- Edit Pixel settings
- Configure events
- Manage integrations
For marketing agencies or ad managers, it is recommended to enable both permissions.
Step 8: Save the Changes
Click Save to confirm.
Once saved, the user will have access to the Pixel and can start tracking performance and optimizing campaigns.
How to Verify Pixel Access
After assigning access, you can verify it by following these steps:
- Go back to Business Settings
- Open Data Sources → Pixels
- Click the People tab
You should see the assigned users listed with their permission levels.
Common Problems When Granting Pixel Access
Many users face issues while sharing Pixel access. Here are the most common ones.
User Not Appearing in List
If the email does not appear, the user must first be added to your Business Manager team.
Pixel Owned by Another Business
If the Pixel belongs to another Business Manager, you may need to request partner access instead.
Insufficient Permissions
Make sure the user has appropriate permissions such as Manage Pixel if they need to configure events.
Best Practices for Managing Pixel Access
To maintain security and control over your advertising assets, follow these best practices.
Grant Access Only to Trusted Users
Only provide Pixel access to trusted agencies or team members.
Use Business Manager Instead of Personal Accounts
Business Manager ensures better asset management and access control.
Review Permissions Regularly
Remove access for users who are no longer working with your business.
Track Important Events
Make sure essential events such as Purchase, Add to Cart, and Lead are properly configured.
Final Thoughts
The Meta Pixel is one of the most powerful tools for tracking website performance and optimizing advertising campaigns. By granting proper access through Meta Business Manager, businesses can collaborate effectively with developers and marketing teams while maintaining full control of their data.
Whether you run an eCommerce store or a service-based business, ensuring proper Pixel access and event tracking will help improve your advertising performance and maximize return on ad spend.
