Liberty Flag
Shopify CRO Enhancements, Theme Optimization & UX Improvements
Client’s Requirement
Liberty Flag approached us with the goal of enhancing their Shopify store to improve user experience, streamline navigation, and increase conversions. They wanted strategic CRO improvements, SEO optimization, and visual refinements while maintaining their established brand identity. Aimed to create a sleek, intuitive, and sales-driven online store experience.
Project Overview
We worked on the Liberty Flag Shopify store by implementing targeted conversion rate optimization (CRO) strategies and design improvements. The project focused on refining the user journey, enhancing product presentation, fixing functional issues, and improving overall site performance. From homepage enhancements to SEO-friendly URL restructuring, each step was designed to make the store more engaging, trustworthy, and sales-oriented.
Visit Live WebsiteAbout Liberty Flag
Liberty Flag is a trusted retailer specializing in premium flags, flagpoles, and patriotic accessories. Known for their high-quality craftsmanship and wide selection, they cater to individuals, businesses, and organizations seeking products that embody pride and tradition. Their collection ranges from national and military flags to custom designs, each created to stand the test of time.
What We Delivered
✅ Homepage Enhancements & CRO Tweaks
- Added a dedicated blog post section on the homepage to feature fresh and relevant content, increasing engagement and supporting SEO.
- Included a prominent call-to-action button on the homepage banner to encourage immediate interaction and improve click-through rates.
✅ Product Page & UX Improvements
- Positioned the product description right beneath the title and price to enhance visibility and speed up purchase decisions.
- Moved the quantity breaks image below the main product gallery so customers can easily view discounts without scrolling.
✅ SEO & Content Optimization
- Filled missing blog content, including the article “How to Choose the Right Flagpole…”, to improve SEO and reduce bounce rates.
- Updated SEO-unfriendly URLs by removing numeric suffixes.
✅ Navigation & Footer Refinements
- Fixed duplicate headings on privacy, shipping, and terms policy pages for better readability.
- Updated the footer “Wholesale” link to provide clear wholesale contact information.
- Set up social media links to open in new tabs, ensuring visitors stay connected to the main site while browsing.
✅ Technical Fixes & Trust Elements
- Ensured free shipping messages match actual checkout rules for consistency and trust.
- Integrated a wishlist feature enabling customers to conveniently save and revisit their preferred products.
Results
The CRO and design updates significantly improved navigation, clarity, and overall usability. Customers can now find products and key information faster, while the store's SEO structure is more search-engine-friendly. The refined product presentation and consistent messaging have boosted trust and engagement, setting the stage for higher conversions and improved customer satisfaction.
Mobile Optimization & Performance
The store was tested and optimized for all devices, with improvements in load times, image compression, and responsive design adjustments. Mobile navigation was streamlined to ensure smooth browsing, and scripts were optimized to enhance overall speed and performance.
You May Like
Looking to Boost Conversions on Shopify?
Whether you need CRO improvements, UX optimization, or SEO fixes, we specialize in making Shopify stores faster, more engaging, and more profitable. From theme tweaks to full-scale optimization projects, we handle it all. Let us help you transform your store into a high-performing eCommerce platform.
